Today sees the launch of the Carbon Neutral Search Engine, which offsets the CO2 emissions generated through producing search queries. The people behind the Carbon Neutral Search estimate that the average search emits a fraction of a gram of CO2, with the inclusion of the users personal computer usage they estimate that this is 17.57g [In comparison the carbon footprint of a 34.5g packet of Walkers Cheese & Onion crisps is 75g, and the carbon footprint of the average person in the United Kingdom emits 9.8t of CO2 annually].
Each search query processed by the Carbon Neutral Search Engine which is powered by Google will be offset equal to or greater than 100g of carbon dioxide. Initially offsetting will be through Climate Care, a leading UK offsetting company who to date have offset over 1m tonnes of carbon dioxide emissions through projects in reforestation, energy efficiency and investing in renewable energy technology. In the near future the Carbon Neutral Search Engine intends to invest directly in renewable energy projects in the United Kingdom.
Media requests should be sent to media@carbonneutralsearch.co.uk.
Each search query processed by the Carbon Neutral Search Engine which is powered by Google will be offset equal to or greater than 100g of carbon dioxide. Initially offsetting will be through Climate Care, a leading UK offsetting company who to date have offset over 1m tonnes of carbon dioxide emissions through projects in reforestation, energy efficiency and investing in renewable energy technology. In the near future the Carbon Neutral Search Engine intends to invest directly in renewable energy projects in the United Kingdom.
"The Carbon Neutral Search Engine is one way I hope that we can invest in the environment for future generations and contribute to a low carbon economy. Carrying out a daily ritual [searching the Internet] via the Carbon Neutral Search Engine can be easy and conveniently complete without contemplating the reality of our actions. The more people that use the Carbon Neutral Search the greater impact they will have."
Koji Wang, Designer, Carbon Neutral Search Engine
Media requests should be sent to media@carbonneutralsearch.co.uk.
5 comments:
Please can we have a version that can be added as a search engine in the list of the ones you get in firefox?
Can we not have it search from google.uk instead of .com or maybe a choice.
can you please provide a carbon neutral search toolbar which can sit on my page for constant use?
Many thanks for your commments, we will take them into consideration for future updates.
There are plans for a toolbar in the not to distant future, and this will most likely work with Firefox and IE. As soon as more information is available on this we will add this to the home page.
how does your search engine eliminate any carbon at all?...looks to me to be just a google search box and google doesn't say anything about Google.
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